Ruff Haus Pets: Can't Choose Family

Ruff Haus Pets was the winner of The UPS Store’s “Promotion Promotion,” a Facebook contest in which the grand prize was a $50,000 advertising campaign with Doner. Ruff Haus Pets has a robust sense of who it is, and who it never wants to be which made it stand out from the other contest entries. Ruff Haus Pets sells natural and healthy products for cats and dogs. They specialize in organic, raw foods as well as unique toys and treats. The owner mixes his own quirky rock-and-roll style with his passion for pets and created a store for people as in love with their four-legged family members as he is.

The creative features real pets photographed and matted in a way reminiscent of a Polaroid picture. Each photo is embellished with phrases and doodles that are relevant to the relationship between the pet and the owner. All of the creative executions also include Ruff Haus Pets’ original logo and the new tagline “Keeping Pets Awesome Inside and Out,” further enhancing the store’s brand identity.