The campaign tells the real-life story of Dr Pongdit – a surgeon and former hospital director, who left behind his prestigious medical career to become an agriculturalist. Targetting … read morenot only Kubota users and dealers, this insightful story sought to connect with the general public, igniting Thai pride in their agricultural heritage. commercial starts with Dr Pongdit as a young man, "I made a decision without any ideology," says his voice-over, "It came from my ancestral lineage, to help me realize what my vocation should be." As happy children play in the fields, the doctor's voice-over says, "I choose to make my land come alive, and I choose to stand beside my agricultural friends," as he and his fellow farm-workers battle the elements to protect their sapling trees from a torrential storm. The TVC concludes with, "Kubota strives to develop both technology and knowledge for agriculture to be the force driving every agricultural spirit."
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