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Backus / SABMiller: Join the call - 2
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Last year, Sergio Markarián called Peruvians from all origins and social backgrounds to take part in the national soccer team in Cristal’s spot “Join the call”. Now, for the second part of the campaign carried out again by Y&R Peru, the message of inclusion has reached out beyond our borders and has extended the call to fellow countrymen and women living in places around the world as varied as Argentina, France, Italy and even Peru, Nebraska. The Peruvian flag can therefore be seen fluttering near the Eiffel Tower, Times Square and the Roman Coliseum, held by true Peruvians filled with excitement.
Art Director: Renzo Vásquez, Pablo Castillo Related |
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