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Reynolds Wrap Aluminum Foil: Create Real Magic
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The Reynolds Wrap® brand is iconic, but cooking habits have changed from generation to generation. Millennial Moms need a reintroduction to the many benefits of aluminum foil. We created a campaign that shows busy moms how they can easily make (and clean up) delicious "real food" on an everyday basis by using Reynolds Wrap® Aluminum Foil. This message is told via a unique cast of characters, made from foil, that come to life to prep and cook dinner. The group is led by an endearing character that we like to call "Reynold".
The media plan was developed by MPG to reach the Millennial Mom - with Cable activations and a large Digital effort to drive engagement and demonstrate everyday meal solutions.
FORMAL CLIENT NAME: Reynolds Consumer Products Related |
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