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Cocaine Unwrapped: Run for your life
Dartmouth films asked Leo Burnett London to help them take the cool out of cocaine with the UK audience who regard it as a rock and roll drug, snorted by celebrities and supermodels alike. Rachel Seifert’s film ‘Cocaine Unwrapped’ will be rolled out nationally to highlight the constant issues facing South America with this devastating industry that wrecks thousands of innocent lives.
The UK is the biggest consumer of cocaine in Europe. What harm is snorting a line or two when you’re having fun is a typical attitude of some people today. Leo Burnett want to bring home to them the effect their habit has on people who are caught up in this destructive trade thousands of miles away. They wanted them to imagine how they’d feel if the terrible consequences surrounding the supplying of this drug were closer to home. Under the theme of ‘You can’t ignore what’s under your nose’ two powerful pieces of film and one piece of sound design were produced to roll out nationally. The final line explains that for every line of cocaine taken in the UK, a life is taken in South America. The film will be part of the pre-roll to Cocaine Unwrapped.
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