Think LA: Shareble Award

Saatchi & Saatchi LA has developed a new trophy design that will debut at the annual ThinkLA awards this evening. The award is shaped like a cube that breaks down into seven different, individual pieces so each member of the winning team will receive a part of the award, complete with an engraving of each recipient’s name. The awards show takes place tonight at the Beverly Hilton Hotel in Los Angeles.

At last year's event, Saatchi LA took home more awards than any other agency and, as a result, was asked to become ThinkLA’s creative partner. Together, they crafted a new theme, “It’s Your Show,” which calls to mind the interconnectedness between Los Angeles and the advertising industry and embraces the idea of collaboration and teamwork within the industry.

Saatchi LA created two interactive elements following this theme: the first, Social Roast, pulls information from attendees’ Facebook pages so the event host can compare guest profiles -- and share facts about the audience, such as how many in attendance are Justin Bieber fans. The second, Face Off, consists of a wall that will project attendees’ tweets throughout the night. As they tweet, a live feed including guests' tweets and their chosen avatars will project on the wall. Each tweet attendees submit with #itsyourshow will make their avatar's head grow slightly larger. At the end of the night, whoever has tweeted the most will have the largest head and will win a prize package from ThinkLA worth $500.

Additionally, Saatchi LA created a ceremony introduction video, 13 category introduction videos, four live-action interstitial videos, promotional e-mails and the event poster design for the event.