etch a sketch: hitchhiker

These ads were created by Team Detroit specifically for Facebook and Twitter. Their purpose is not only to remind nostalgic parents about Etch A Sketch, but also to remind them of one of its best features: The luxury of erasing your mistakes. By asking the question, "Don't you wish you could erase all your mistakes?", these ads encourage people to add their own "mistakes" to the conversation by commenting and sharing via social media. There's Spring Break '94, the mullet— and pretty much everything that happened in the 80's. Seriously, who doesn’t have something they wish they could erase?