Exhibition: Ad Piece

To promote the upcoming Yoko Ono-exhibition at Sweden’s most contemporary art museum – Moderna Museet in Stockholm.TBWAStockholm asked Yoko Ono to create an ad/an artwork called AD PIECE, in her trademark instructional way. The ad ran on page 3 in the Arts section of Sweden’s largest newspaper DN. To furthermore boost the interest and PR coverage of the exhibition, TBWA asked Yoko Ono to sign five copies of AD PIECE in the newspaper before it went into distribution. Thus making five subscribers of DN the lucky owners of a signed piece by one of the world’s most famous artists.