TV ad: Toyota FJ Cruiser: One Way In. One Way Out.

Embed Video

CASE STUDY: To test the toughness and reliability of the new Toyota FJ Cruiser, Saatchi & Saatchi Sydney dropped two city guys in the middle of nowhere. The idea was to create online and broadcast content that allowed Australia to follow their journey back to civilisation.

One Way In. One Way Out.

Category Automotive
Client Toyota
Agency Saatchi & Saatchi Australia
Production RadicalMedia
Country Australia
Uploaded 22 March, 2011

Credits

Director
jeff zwart
Executive Creative Director
Steve Back
Creative Director
Steve Jackson
Producer
Ian Fowler
Producer
johnny greally
Copywriter
Nick Marzano
Art Director
V. Wassim Kanaan
Agency Producer
Llew Griffiths
Sound
SongZu
Post production
Heckler
Print Producer
Danielle Senecky

Other credits

Account Team:

Group Business Director: Ben Court

Senior Business Director: Amy Turnbull

Business Executive: Kate Bostock

Toyota Motor Corporation Australia

Division Manager, Marketing: Scott Thompson

Advertising Manager, Marketing: Adrian Weimers

Manager, Advertising Commercial Vehicles: Noni Rosengren

Toyota FJ Cruiser: One Way In. One Way Out.

Gold sponsors

The Best Ad Jobs

Toyota FJ Cruiser: One Way In. One Way Out.

Related

Gold sponsors

The Best Ad Jobs