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Direct Marketing
CEDRO: See you soon...
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In Perú, smoking kills 25 people every day.CEDRO ( Information and Education Center for the Prevention of Drug Abuse) through Cafeina, Lima decides to launch an “Aid program for smokers” in its website.Making smokers “experience” a close encounter with "Death" at the very moment they are preparing to light a cigarette.During four weekends, this action manage to increase by more than 40% the traffic on their website.1 of every 3 smokers decided to put out his cigarette, expressing their desire to quit it.Lighter text:
Side A: “You will give it back later” Side B:" Smoking Kills we help you quit it."
Creative Team: Bruno Yaker / José De La Barra / Pablo Alfaro / Luis Santillán |
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