Interactive ad: Volkswagen Tiguan: Explore Tab

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To help position Volkswagen's new Tiguan 4x4 as a vehicle made for adventure and exploration, Ogilvy, Cape Town created a unique rich media experience on the South African Volkswagen site.The 'Explore Tab', prompts viewers to explore further. When users interact with the banner by zooming out of the website, they reveal that the Tiguan site is actually surrounded by numerous other working adventure websites. So you can figure your path to adventure right there and then. Because in a Tiguan, it's easy to go anywhere and do anything.