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AICP: AICP 2012 Sponsor Reel
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Bi-coastal production company Stardust created the 2012 AICP Sponsor Reel, which premiered during an exclusive screening at this week's Association of Independent Commercial Producers (AICP) Show at the Museum of Modern Art in New York City.
Every year the AICP features stand-out design teams to create artful video treatments to present their show open and sponsor loop; Stardust was chosen to produce this year’s sponsor loop introducing the AICP Show sponsors and the AICP Partners. Stardust first met with the AICP in January and followed the group’s direction to showcase partner logos in a way that celebrates the artistry of the advertising industry. Stardust founder and director Jake Banks approached this project as a fine art piece, exploring deconstructed logos against natural and urban landscapes, moving in and out of frame with a bevy of abstract design elements that range from exploding shapes to streaming trails of objects from nature. The beautiful juxtaposition of imagery is complemented by a modern, sound design-heavy track by Stardust collaborators Squeak E. Clean. Footage for the loop was provided by Corbis Motion.
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