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Integrated
Dulux NZ: What's Your Dulux Colour of New Zealand
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To demonstrate the extensive Dulux 'Colours of New Zealand’ range, we invited Kiwis to submit personal photos from the location that was most dear to them. These were uploaded to our website, tinted with the specific colour swatch for that location and displayed in our online gallery. We then took these tinted photos and created the entire campaign, including hundreds of one-off TV spots.
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