Done Deal.ie: Done Deal

On Donedeal.ie you can buy or sell pretty much anything. But you can't buy or sell husband's.

The campaign began with the character posting her 'Husband For Sale' ad on the real donedeal site. That little classified ad generated huge PR. The TV/radio followed. When the second ad broke, viewers could then go to the real donedeal site and buy the husband's stuff from the wife (Proceeds going to charity). The campaign was complicated by a 'Rate Your Other Half' facebook app.