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Gelato: Tough GuyThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
The creative team wanted an image that would sum up the sheer desirability, appetite appeal and affection for this premium gelato. The resulting concept was to use adults who are visibly devastated when they drop their cones.
Photographer - Simon Westlake |
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