TV ad: Mizone: Mizone 'Tilt

This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.

Embed Video

Photoplay & Six Toes collaborated on this light-hearted but action-packed Mizone commercial for Y&R Shanghai. The story not only required a guy physically on a tilt but a library to collapse like a row of dominoes. Husein Alicajic, director at Photoplay, wanted to use in-camera effects as much as possible so a set was built in studio with real shelves and wire rigs:

"I really wanted to achieve everything for real and in camera, and given the scale and complexity of the shoot this proved very challenging. Giant bookshelves falling on to one another over and over, wire rigs, set builds and lots of time chewed by re-setting everything. Everyone involved did an amazing job and it was great to work with the local Shanghai crew who have such an expertise in wire rigs and stunts."