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New York State: Anthem
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This week, Governor Cuomo unveiled a new statewide business ad campaign designed to attract, create and retain jobs in New York State. It’s part of the State’s “New York Open For Business” initiative. The theme is “The New New York Works for Business,” and the advertising, created by BBDO New York, focuses on why New York is the place for businesses to grow, thrive and expand, creating jobs and revenue. A :60 “Anthem” TV spot, directed by Spike Lee, with voice-over by Robert DeNiro, and the song “Empire State of Mind,” by Jay-Z and Alicia Keys…quintessential New Yorkers...helps introduce the New New York. There are also four compelling stories of businesses from around the state that are growing and thriving thanks to New York State – businesses in areas as varied as technology, agriculture, manufacturing and “green jobs.” To view these stories, go to www.thenewNY.com
Executive Music Producer: Rani Vaz Related |
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