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Outdoor

McDonald's: Smoothies


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To help McDonald’s introduce fruit smoothies Cossette, Canada covered the glass of a TSA with material that mimicked the look and texture of a strawberry – creating a 3D ad. A classic fruit sticker was placed on the material with the words: Real Fruit Smoothies. The TSA was then topped with giant strawberry leaves. Smaller versions of this idea were created as Restobars ads with strawberries and pineapples.
Credits Other credits

TSA Production Artist: Dennis Bayluk

Studio Artist: Rob Horsman

Group Account Director: Nadine Cole

Account Director: Kim Prosser

Account Executive: Shirley Lam

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