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Outdoor
AMECKE MULTIVITAMIN JUICE: Vitamin A
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The juices of Amecke are so nicely processed and securely packed that the vitamins remain preserved for a long time. They just feel comfortable in the pack. To show exactly this, McCann Erickson Dusseldorf take up the point of “home sweet home” and the inside of every Amecke package is transformed into the wonderful and safe home of the vitamins. With much passion to detail personal snapshots are illustrated from the lives of vitamins A, B and C in the intimacy of their own four walls. The claim “Gives vitamins a home” in addition to the pack-shot, textually and visually rounds the idea.
Art Buyer: Tina Krakow Related |
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