Print ad: Hyundai: Tight Spaces

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Top 6: July 4th 2012

The Jupiter Drawing Room Cape Town used the columns and paragraphs of a newspaper article to illustrate the point that 'park assist' lets you fit into tight spaces.

As newspapers are reluctant to let advertisers intrude on any editorial, some smart negotiating by the media department saw the ad being run in a motoring supplement in two major South African newspapers.

The separate elements were supplied to the newspaper, which in turn placed them in the relevant sections of the article.