Longhorn Network: Homesick

Longhorn Network came to the University of Texas - Texas Creative with the task of developing a campaign rooted in fandom that would make a positive emotional connection with fellow Longhorns. Together, after extensive review of the brief and LHN demographics, we determined the "rabid fan" that we were tasked with showcasing was not so much the painted-up-screaming-guy in the stands, but more the everyman fan that is so passionate about Longhorn pride, that they find ways to interject epic fandom into their everyday life.

This was an unthinkable opportunity - to get fully-produced television in our books before we truly set foot in the advertising world - and we could not be more grateful. Also, the little girl in Little Longhorn, McKenna Grace, is the most infectiously precocious and talented mini-human we have ever met. Hire her. NOW.