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GE: Plug
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Wieden+Kennedy Amsterdam is proud to announce the launch of ‘We All Make Progress’, their first campaign in partnership with GE Middle East, North Africa and Turkey (MENAT).
‘We all make progress’ is designed to place GE in the driving seat of substantive progress in the Middle East, by celebrating the tangible, human benefits of its technology. Launched across the region in June, the campaign debuts with seven print executions that showcase a unique perspective on real GE technology. And, while the photographic style creates a sense of awe at everything GE accomplishes across the region, the copy uses accessible language to explain the real benefits of its technology.
Planner Nick Docherty and Daisy Andrewes Related |
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