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Top 6: July 4th 2012
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Steinlager: Keep It PureTop 6: July 4th 2012
Historically, Steinlager Pure has relied on big name overseas talent to give their appreciation for the Kiwi way of life. But in somewhat of a step-change for the brand, the latest campaign sees Lion and DDB Group collaborating with local hero Taika Waititi, who directs and stars in his unique interpretation of what it means to Keep It Pure.
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