Interactive
Golf 6 Cabriolet: Scroll UpThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Ogilvy, Cape Town were launching the new Golf 6 Cabriolet online. Because the top comes down, you can experience a lot more. But how do you show this in an innovative and engaging way? People visiting a web page expect to scroll down to view the rest of the page. We created an expanding display ad in the leader board of a popular motoring website that got people to scroll up. Up to the stratosphere and beyond. Average engagement time increased to 2 and a half minutes. And people got to experience a lot more with the new Golf 6 Cabriolet.
Head of Development: Umar Jakoet |
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