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Frucor: Body Builders
Frucor's V Energy Drink has launched V Rentals, a 'company' set up by V Energy drink offering consumers an array of experiences that will make the everyday more awesome for them and their friends.
By drinking cans of V, people can collect barcodes to trial unique experiences with their mates such as a monkey butler to serve you chips and V; a mini-you; a unicorn chauffeur; a fixie farthing; a pimped-out jacuzzi truck to hold the ultimate party; and bodybuilder removalists to help with the heavy lifting. The campaign is fronted by charismatic entrepreneur Glen Gibbons, who has handpicked the 'money can't buy' experiences to share with loyal V customers.
Strategic Planner: Simon Gibson |
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