Interactive ad: AXA Maxi Prepaid: Going to like by likes

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To promote the maxi prepaid card, a new banker’s card for young people, AXA Bank Belgium via Duval Guillaume Modem sent a young guy named Cédric to Like Place, a little place in Hawaii. His mission was to get there as fast as possible and to complete 7 challenges along the way. But Cédric did not have any cash, he had to earn his travel budget by using his facebook timeline. For each like he received AXA Bank put $1 on his maxi prepaid card.