This 90-second spot is a rapid-fire 'instructional' on how to make a world-class car today, providing an inside look into the Dodge brand’s approach to designing and engineering its … read moreentry into the highly competitive compact car segment. There's the starting from scratch, the angst and pressure of the blank page, and the trials of the early stages. There's a lot of coffee, a lot of personal sacrifice, a lot of making things and breaking things and starting again until we get it right. Agency: Wieden + Kennedy Portland.
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