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Mastercard: Check In
MasterCard New Zealand has launched a campaign leveraging its sponsorship of the All Blacks.
The campaign, developed by McCann Sydney, is a cardholder promotion where a MasterCard winner and a friend will tour Europe for five weeks to watch the All Blacks. The campaign features Captain Richie McCaw, Dan Carter and Ma'a Nonu on the receiving end of the attentions of an overly familiar fan.
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