Biosca & Botey: Big Bang

INTRO:
Biosca & Botey is a hundred year, specializing in lighting stores have reached the most emblematic cities of the Spanish geography: Barcelona, Madrid, Valencia, Sevilla, etc... Founded in Barcelona in early twentieth-century later started in the real estate business focusing on the design of the projection of natural light on facades, such as the Sagrada Familia. Lighting projects performed emblematic works as the Convention Center Forum of Cultures 2004 or the Agbar Tower in the capital of Catalonia.

Since its inception, has maintained a constant evolution in their lighting designs have the best brands and designers from around the world based on the criterion of quality, style and assurances required by the high ranges. But due to external factors and conditions as the crisis of global construction business suffered a major depression.

BRIEF:
Communicate the remodeling of its flagship store (>1.350m2) and relaunch Biosca & Botey. How to return life to a brand and re-position it depressed at the forefront of enlightenment? The place to pioneer new technologies that should never have left ...

CHALLENGE:
Definitely, a multitarget challenge (architects, interior designers, decorators, public, sector press and general) with a unique opportunity and blow.

PROPOSAL:
A multidisciplinary event that the universe revolved around lighting and a unique and creative conceptual axis: Big Bang theory. Beyond the play on words based on the contraction mark, the Big Bang is a scientific theory that attempts to explain the creation of the universe (in our case, the universe of enlightenment).

More than 1,350 square feet of remodeled store, spread over 3 floors with a large ramp, 4 stairs and 2 lifts. Included giant screen that projected a short film in the dark, 500 guests specifiers: architects, interior designers and decorators. In addition to government figures public policy. And finally, more than 1,000 types and sizes of lamps turn on at once.

SYNOPSIS:
Approximately 4 hours of event. After receiving an invitation unknown ('An explosion of light and color based on the singularity will lead to a new dimension of store.'), More than 500 specials guests entrants to a completely dark room where a short film projected [it is clear that the facilities of the site formerly stood in for the first theater cinema in the city] with the history of lighting but backwards, from now until the first of our days. Why? For all the special room and acoustically-equipped for the occasion with a big bang just by simulating the Big Bang that absolutely lit all the lamps he had displayed in the store, more than 1,000.

From there, it provided for a catering dinner with a Video DJ entertainment, interactive performances with light and live singer.

HIGHLIGHTS:
· 1350 m2 of space, spread over 3 floors with a ramp, 2 and 4 stairs asensores
· 503 guests (architects, decorators, interior designers, engineers, designers, press, celebrities, etc..)
· More than 1015 different lamps (hanging wall, standing halogen neutrógenas, LED, etc.). Going on in unison
· A single attempt (due to the spectacular special effects)
· More than 35,000 watts required
· Exclusive presentation to film a TV commercial
· 350 Polaroid photos given away in the audience
· And all for less than € 72,000 overall.

RESULTS:
The media impact was incredible, absolutely presence in all the magazines and in most mainstream media. Showbiz personalities delighted with the event, speaking well of it. Even the very Mayor of Barcelona attended the event. The notoriety of the brand grew exponentially and ROI resulted in 55%. But more importantly, everyone talked about it creating a very strong WOM, with examples like:
'You know I've seen many events but as this one, anyone.'
'Congratulations for the magic and light of the party.'
'He saw the work of real professionals who know how to combine creativity with good organization.'
'I really got to experience the inauguration.'
'Congratulations on the organization and the spectacular display shown at the Gala Opening.'
'I have to say that the show showed very good taste and originality.'
'The visual spectacle, animation, music, everything was amazing. I look forward to soon enjoy another event that you are part. '
"I thought when I was in… oops! I do not see much, but I showed characters light the way, I just got carried away, is a sensation that I'm not used my glass of champagne-light to guide me over the central . Suddenly images, thrilling sound, vibration and sensation throughout the body .... 'And there was light'. Wow! The crowded store and lamps surrounding us like we're in a fishbowl. They static, we enjoy a good catering, watching, commenting, moving and colophon, live music, a great DJ and a singer spreading sympathy and rhythm ... end of the party, time to go to sleep. Comments on the street GREAT, FUN, BIG BANG. Biosca & Botey WE LIGHT YOU."