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Shot in Lake Titicaca on the beautiful Uros floating islands and starring the local native people themselves, this new spot from Y&R Lima for LAN airlines by Y&R Peru encourages Peruvians to discover their own country. Flying nationwide on a current basis is a relatively new experience for many Peruvians. As the country is enjoying an extraordinary tourist boom, which means that increasingly more foreigners dream of visiting Peru’s landscapes, tasting its flavors and learning about its traditions –often without real possibilities of doing so due to distance and costs– this ad intends to remind Peruvians of the advantage they have of flying around their own country without having to dream about it.
Account Manager: Carlos Baracco Related
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