Toronto Tourism: Toronto Pride Wedding

In June, Tourism Toronto hosted a New York City based contest offering a marriage to one lucky LGBT couple during Toronto's 2012 Pride Festival. The idea from CP+B was to alert the gay community, who rarely think of Toronto as a great same sex couple destination, to the city's offerings.The NYC couple of Carter Etherington and Breken Elwood, whose photo and story submission won the contest, received an all-expense paid wedding valued at more than $20,000. Their wedding ceremony happened at the height of Toronto’s Pride Parade in early July.