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Radio
Grazia Magazine: OuchThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
When Grazia, one of the world’s most popular fashion and news weeklies decided to launch in South Africa, it found itself in a fiercely competitive space. Store shelves are packed with fashion monthlies consumers know and love. How do we make them sit up and notice Grazia on a limited budget? Saatchi & Saatchi Johannesburg created a witty launch campaign on national radio that played on the insight that fashion waits for no woman. We tapped into a wide diversity of real fashion insights that convinced consumers that a weekly magazine dedicated to fashion just makes sense.
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