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Independence Blue Cross: Combined
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Human agility as metaphor for Independence Blue Cross’ new flexible and coordinated, patient-centered health insurance, which aims to encourage coordination between physicians, nurses, hospitals and specialists, and to reward the quality of care rather than its volume.
Campaign showcases three amateur athletes: a swimmer, a skateboarder and a hurdler. Footage is entirely in high contrast black-and-white, with slow-motion (1000 frame-per-second) film effects.
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