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GE: Homerton
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GE aired three new television ads as part of its position as a Worldwide Partner of the Olympic Games. The commercials, part of a fully integrated campaign, continue the “GE Works” platform that was introduced earlier this year and focus on how GE powers the potential of the human body, and is amazed by the power of the human spirit. This spot is about the neonatal intensive care unit at Homerton University Hospital in East London, where GE technology is helping doctors and nurses care for premature babies.
Sr. Creative Director/Art Director: Eric Cosper Related |
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