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NFL Media: Rooftop
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To support NFL Media and its Thursday Night Football and NFL.com Fantasy Football, David&Goliath has launched a new, fully-integrated campaign consisting of three, :30 TV spots.
Titled “It’s Serious Fun”, the launch commercials show that there’s more to football than Xs and Os. The spots depict the NFL as a source of entertainment and camaraderie, a catalyst for more fun, more excitement, more competition and more time with friends. David&Goliath brings the idea to life featuring a deadpan yet charismatic character who speaks in a serious tone…all while talking about the fun of Thursday Night Football or NFL.com Fantasy Football. He does so in locations that are purposely dramatic and serious, yet he’s quirky and engaging.
Head of Production: Carol Lombard Related |
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