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Web Film
Havaianas: The Turning Point
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In 2012 Havaianas celebrates its 50th birthday by launching a limited edition of sandals which 100% of sales are going to be donated to the UNICEF. The sandal remembers the 90's when people started turning the sole to top, creating sandals with a unique colour inspiring Alpargatas to create the Top models. This film, via AlmapBBDO Sao Paulo, tells a little more about this rich history.
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