L'Oreal: My L'Oreal Colorist

The hair color aisle can be daunting to even the most experienced beauty guru. With over 100 years of hair color expertise, L'Oreal Paris via R/GA , USA is helping take the guesswork out of choosing the right hair color shade with the launch of "My L'Oreal Colorist," a mobile app that serves as your own personal color consultant. Now women can finally skip the salon while still experiencing professionally-inspired hair color results at home with one easy app download at