BMW: BMW Olympics - Persistence

In celebration of the London Olympic, the BMW Olympic campaign TVC brings to live vividly the true inspiration of 3 Chinese athletes and a young boy aspiring to be a basketball hero. The 4 spots uniquely links each stories with the BMW “Joy” spirit through strong emotions and creative visual forms like shadow projection (Liu Xiang), animation (Xu Li Jia) and installation arts (Lei Sheng & Zhang Yu). These films were created by Leo Burnett Beijing, produced by Stink Shanghai with director Nieto.