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Interactive

LG: LG Face-to-Facebook


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We put the social back in social media. This 26-foot high, bricks-and-mortar LG Facebook wall in the Auckland CBD, aimed to engage with consumers face-to-face. For three straight days, all fan posts on the online LG Facebook page were performed live on the physical wall by a team of entertainers. Our banner ads doubled as live, interactive product demos, and we streamed the action live for those that couldn’t be there.
Credits Other credits

Senior Designer: Scott Cricket

Head of Production: Christina Hazard and Sacha Moore

Junior Producer: Rachel Rider

Executive Digital Producer: Kaz Kennedy

Account Director: Julie Reeves

Business Director Media: Amber Conroy

Media Buyer: Kirsty McClean

Creatives: Nigel Clark, Adrian Ely

Set Production: Bootleg

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