Ovaltine: Quotagraph

A Facebook app, called “Quotagraph,” celebrates the amazing things moms’ kids say, by allowing them to quickly and easily turn their kids’ verbal gems into digital art—saveable and shareable via Facebook, Pinterest, Twitter. It provides a unique service for moms and follows from research showing how much they love to show off evidence of their kids’ social and emotional growth, as signs that they (moms) are raising their kids right. The campaign is intended to give moms more, new reasons to think of Ovaltine, and also to contemporize the classic (“More Ovaltine, please”), old school brand.