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Experiential
KAB Week: Litter Launch
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Keep Australia Beautiful Week kicks off its 2012 marketing with a radio campaign by Clemenger BBDO Sydney, featuring people live-calling service companies in an attempt to get picked-up from the side of the road in the middle of nowhere.
The radio spots, which end with the line ‘It’s hard enough for you to get picked up out here let alone your rubbish’, have callers trying to be collected from remote highways, highlighting the fact that if something is left out there it’s likely to stay there. These will be accompanied by ‘Litter Launch’, an educational tool for primary school teachers also created by Clemenger BBDO, designed to get children playing with their rubbish in order to clean up their schools.
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