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GameStop: Security
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Warlocks, wizards and zombies let their freak flags fly in a new campaign for GameStop. Three new spots portray the game retailer’s current storewide promotion Gamestock 2012 as a Summer of Game Love festival. In the hero spot, Going to Gamestock, familiar game character types hit the road, with some piling into a rickety VW van painted in psychedelic colors, while others ride buses or hitchhike in order to take part in the “six week festival of deals and prizes.”
Two other spots feature a heavily armed warrior trying to slip through a festival security checkpoint, and a man who reacts loudly to an unpleasant smell in a bathroom, only to discover the source of the odor is a surly zombie.
Lynda Hodge, brand creative group head, Joey Googe, brand creative/copywriter; Rodrigo Maycotte, brand creative/art director; Chris Cannon, brand creative/copywriter; Dan Case, brand creative/art director; Dan Calhoun, producer; Evan Smith, brand management. Related
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