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Experiential
Cinnabon: ‘Zero Calorie’ Cinnabon Rolls
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Cinnabon wanted to promote their world famous cinnamon rolls. But in a world full of diets and health fads, they found people were afraid of eating such products. They needed to get them to enjoy the range without fear of getting fat. So they launched a brand new product, without actually creating one. Introducing the ‘Zero Calorie’ Cinnabon Rolls. Agency BBDO Moscow.
Event agency: BBDO Fuse |
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