Outdoor ad: New York Lottery: Dollar Type Video

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The video showing DDB New York creating a new typeface made of money for their latest print and outdoor campaign for New York Lottery.

Category Entertainment & leisure
URL http://creativity-online.com/work/new-york-lottery-dollar-type-making-of/28844
Client New York Lottery
Agency DDB North America
Country United States of America
Uploaded 22 August, 2012

Credits

Director
Alec Helm
Chief Creative Officer
Matt Eastwood
Executive Creative Director
Menno Kluin
Creative Director
Rich Sharp
Creative Director
Mike Sullivan
Copywriter
Colin Lapin
Art Director
Tony Bartolucci
Copywriter
Jeff Scardino
Typographer
Craig Ward
Designer
Juan Carlos Pagan

Other credits

Assistant Designer:Niral Parekh

Assistant Typographer:

Rodrigo DeCastro

Retoucher:

John Cason

Art Buyer:

Jane Piampiano

Producer:

Julie Evcimen

Music:

Justin Tricomi

New York Lottery: Dollar Type Video

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New York Lottery: Dollar Type Video

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