Web Film
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BRW USA, Los Angeles director Erik Van Wyk reimagines history if Americans were always as bad at math and science in the visually inventive new :30 “Touchdown” for ExxonMobil’s Let’s Solve This educational initiative out of The Martin Agency. “Touchdown” features the lunar landing, not as an American first, but seventh. Exxon’s Let’s Solve This (www.exxonmobil.com/letssolvethis) supports programs that encourage students to take an active interest in careers in the math and science fields, professional development of highly qualified teachers and promotes involvement of women and minorities in these subjects. The campaign also includes :30s “Podium,” “Our Challenge,” “Mach Buster” and “Decades.”
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