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MasterCard PayPass: Chocolate Dash
This weekend MasterCard Australia will launch the latest instalment in a series of merchant partnership campaigns for their contactless payment technology, PayPass, via McCann Sydney. The spot heroes MasterCard's most recent partnership with Coles Supermarkets.
PayPass allows MasterCard cardholders to speed up their transactions by allowing purchases to be processed in a single tap of the card and is now available across all Coles Supermarkets nationwide. The latest spot, shot by Trop Fest winning director Abe Forsythe (Jungleboys), features a quick-thinking bloke who demonstrates just one of the benefits of being able to pay for something in a hurry.
MasterCard VP/Head of Marketing - Michelle Pilot Related |
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