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Outdoor
San Francisco AIDS Foundation: Bus Side #1 from Many Shades of Gay campaign.
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In a June 12 press release, ATTIK’s CEO explained, "Knowing that we would have the opportunity to build anticipation for San Francisco Pride on June 23 and 24, and encourage what will hopefully be the greatest turnout in history for National HIV Testing Day on June 27, we wanted to do something unique that would reflect and inspire people, and encourage them to get behind the ideas and take more control over HIV." Since launching, the traffic on the website has been extraordinary, reaching far beyond San Francisco. Turnouts for all the June events in San Francisco also exceeded expectations, and the campaign's posters will appear at the U.S. Conference on AIDS in Las Vegas in September.
Client: San Francisco AIDS Foundation |
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