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Top 6: September 5th 2012
Ambient
Subaru BRZ: Scorched
Top 6: September 5th 2012
The BRZ is Subaru's first real-wheel drive performance car, and simply put: it's hot. To help build buzz, DDB PR , Toronto placed the BRZ at the centre of a retail space in downtown Toronto (Queen Street & McCaul Street) and scorched, burned and melted its surroundings. The result: an eye-popping, blistering-hot ambient installation running through to September 16 and guaranteed to turn heads.
PR Managing Director: Martine Levy RelatedAlso best this week |
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