BMW: Fast Asleep (poster, day version)

To encourage PGA Tour golf pros to race-drive a BMW, a 2' x 3' glow-in-the-dark poster is mounted over their hotel beds. In daylight, poster appears nearly solid black, with faint headlights and a prominent BMW M car logo. At night, headlights shine in green and copy reads, “Don’t count sheep. Count RPMs.” Body adds, “To reserve your spot at the BMW M driving experience, visit the BMW hospitality concierge.”