TV ad: Sharpie: Sharpie California Wives “Purple” Music Video

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Draftfcb, Chicago and Sharpie, makers of the TED award-winning campaign, are again up to something that will start something (Sharpie’s mantra). In effect, it’s Sharpie’s first-ever music video that is also showcasing the art of die-hard Sharpie fans. Consumers make amazing creations with Sharpie, as past ads have shown. For this spot, some 800 designs submitted to the Sharpie Gallery were winnowed down to be featured in the ad. This effort should also help jump-start the careers of up-and-coming indie band California Wives discovered by our in-house music producer Stump Mahoney. The band issued its first studio album on Sept. 4, 2012. One of their songs will be featured in our 60-second spot that debuted during MTV’s VMA awards last night. A longer-form video (2+ minutes) will also be featured on Sharpie.com, YouTube and other social channels. Some interesting adventures occurred during the shoot, like the need to secure dozens of vintage ’80s TV monitors to capture the essence of MTV in its early days.